Insights

Below are some of our favorite short stories on different business topics.  These will be updated often so please come back and visit.

Business with a purpose

Why would anyone want to be an entrepreneur?  After all the worries and headaches, growing something that had your vision and fueled by your drive can be one of the most satisfying life experiences.

Entrepreneur Magazine

Don’t Just Build a Business — Build a Business with Soul

http://www.entrepreneur.com/article/247866

Referrals

You may think of referrals as something that is out of your control within your sales team or sales efforts but that is not true at all. Give your referrals a commission or incentive to refer new customers, and don’t be afraid to ask your customers that you know are happy with your products or services for referrals straight up; they usually want to help.

Inc. Magazine

How to Build a Successful Referral Culture

http://www.inc.com/jerome-ternynck/how-to-build-a-successful-referral-culture.html

Website

Forrester research estimates 60% of all retail sales will be attributed to the internet by 2017 and as high as 10% or more of those sales will directly be eCommerce purchases online.  There are many open source platforms like WordPress, Magento, and Drupal to build a cost effective website that can be a major sales tool and sales funnel for your business.

Inc. Magazine

6 Easy Ways to Ensure Your Website Drives Sales

http://www.inc.com/molly-reynolds/6-easy-ways-to-ensure-your-website-drives-sales.html

Branding

One of the biggest mistakes smaller businesses make is not properly investing in their brand.  Marketing has gone more cross channel than ever with print, outdoor, digital, radio, and television as major outlets to grow awareness about your brand.  Investing in a brand that is easily recognizable across the major marketing channels is worth it.

The 7 Tenets of Branding

Entrepreneur Magazine

http://www.entrepreneur.com/article/248089

Forbes Magazine

What exactly is Business Development

http://www.forbes.com/sites/scottpollack/2012/03/21/what-exactly-is-business-development/

Harvard Business Magazine

Networking When You Hate Talking to Strangers

https://hbr.org/2015/05/networking-when-you-hate-talking-to-strangers

Entrepreneurial Insights

Product Development- An Overview: From idea to product

http://www.entrepreneurial-insights.com/product-development-overview-idea-product/

Inc. Magazine

5 Easy Steps to Creating the Right Pricing Strategy

http://www.inc.com/patricia-fletcher/5-easy-steps-to-create-the-right-pricing-strategy.html