Growth is never by mere chance; it’s a result of forces working together.









SORO understands the importance of networking and building relationships to gain new business.  Our approach is to be your company’s representative and select activities that help obtain relationships with new potential clients.  You will have a former financial services executive representing your company and leading other qualified representatives, who have dealt with hundreds of businesses and understand the importance of building strong relationships. We have partnerships in a number of industries in order to create an awareness of the client’s products and services.  Developing, creating, and fostering relationships with other relevant businesses and organizations that will allow for growth will be SORO’s focus.

In today’s world it takes an average of 10-12 contacts to gain a valuable relationship with a potential client. We help reduce the number of contacts required to make the right connections and we keep you focused by providing creative ways to stay connected with target clients.



The Client Experience (CX) has become one of the most prominent determinants for success in our culture.  Consumers view excellent customer service as an extension of a company’s values and these consumers will not only spend more money with a company that provide a great customer experience but will share both great and terrible experiences with their friends and family.  Therefore one of the biggest challenges businesses face today is not only the positioning of their products and services to maximum marketability but the experience the customer is having with your sales representative.

Training and development activities allow organizations to compete, excel, produce, improve service and reach goals. The right training and development at the right time, provides big payoffs for the customer but more so for the employer in increased productivity, knowledge, loyalty, and contribution. SORO provides a comprehensive customer experience training and execution program with senior sales instructors, all of whom have built great careers in sales.




Customers in different cultures have different values, experiences, expectations, and ways of interacting. Even within a culture, such differences will be apparent between different subgroups—not just ethnicity, but also age, gender, profession, religion, family size, physical environment, and more.

SORO acknowledges that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, SORO aims to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market. 

Reaching the Multicultural Markets and its ever growing population will be imperative for any business whether it’s B2C or B2B. Nationally the number of Hispanic-owned businesses is expected to grow 49% in the next ix years to 4.3 million businesses. A recent report read that from 2000 to 2010 entrepreneurship among non-Hispanics dropped while Hispanic entrepreneurs grew by 71% and continue to outpace others in starting new businesses.




SORO will guide you in determining where you can market most effectively and efficiently. With our approach you can set your sights on the right geographies, media, client types and market sectors that will add to your bottom line. SORO Consulting’s approach is to direct your firm in using your advertising dollars wisely to get the most value applying effective tactics and supporting materials to ensure each client can reach its growth or investment objectives.

Our marketing and customer acquisition approach include brand strategy, customer relationship management, sales optimization, channel strategies, customer segmentation, and new product development. SORO has extensive experience in developing customer and market insights to identify new opportunities for clients. SORO helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers’ needs across multiple demographic segments. SORO then works to develop innovative marketing campaigns and well-executed marketing programs that drive both revenues and profits yielding a high return on investment (ROI).