Marketing Strategies

Meaningful strategy powerfully balances long term enterprise direction with identifying and taking advantage of near term opportunities. It differentiates and creates sustainable and scalable market position.

SORO will guide you in determining where you can market most effectively and efficiently. With our approach you can set your sights on the right geographies, media, client types and market sectors that will add to your bottom line. SORO Consulting’s approach is to direct your firm in using your advertising dollars wisely to get the most value applying effective tactics and supporting materials to ensure each client can reach its growth or investment objectives.

Our marketing and customer acquisition approach include brand strategy, customer relationship management, sales optimization, channel strategies, customer segmentation, and new product development. SORO has extensive experience in developing customer and market insights to identify new opportunities for clients. SORO helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers’ needs across multiple demographic segments. SORO then works to develop innovative marketing campaigns and well-executed marketing programs that drive both revenues and profits yielding a high return on investment (ROI).

Understanding you product is key.  It is unusual for a new product, regardless of how innovative or breakthrough it may be, to deliver revenue for the company if the launch fails to: 1. communicate the product’s promise, and 2. convert buzz into revenue.  In that sense, a product’s launch is perhaps the most sensitive step in achieving growth through innovation and new product development.  The new product must also alter customer behavior make a good first impression. If these objectives can be achieved, growth will likely follow.

Our approach includes assessing, benchmarking, designing, focus groups, Our Ask your top customers to test it, you’re your list identify the trend setters, the leaders, or the most respected and ask them to kick the proverbial tires and provide honest feedback. Although it is possible beta-testers may set your launch back if they don’t like the product, that’s a good thing in the long run.

Our approach includes; creating a business plan that comprises marketing, PR, projections, implementing key elements areas of governance and decision making, process structure, and project excellence.